YUYAO ART DISTRICT

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TOP VIEW OF THE MOCK-UP
TOP VIEW OF THE MOCK-UP
YUYAO ART DISTRICT
Status: Suspended
Location: Yuyao, China
Year: 2013
Client: City of Yuyao 
Architects: Dada Architecture, Elettra Melani
Scope of service: Concept design for the masterplan
CONCEPT DIAGRAM
CONCEPT DIAGRAM
The project is located in the northern outskirts of Yuyao and covers a surface of 119.000 SQM. The client expressed the need to integrate the following functions:
- Small to middle size stores, 
- A shopping mall,
- Two office towers,
- Houses for artists with shops on the ground floor
- 3 - 4 stories residential blocks.
THE TOWERS
THE TOWERS
The challenge was to give homogeneity to those elements with such a different morphology, inducing dynamics that would make this place a neighbourhood - centre. The hub of the area is the square, a multifunctional place that can accommodate, if necessary, public performances, concerts and festivities. We decided to create an internal plaza, also a podium for the office towers, connected with a pedestrian axis to another plaza towards the direction of the Art District.  
Total area 119070 sqm
Building 1st F 44420 sqm
Building density: ≤50%
THE LAYOUT OF THE SHOPPING MALL
THE LAYOUT OF THE SHOPPING MALL
THE LAYOUT OF THE RESIDENTIAL BLOCK - TYPE A
THE LAYOUT OF THE RESIDENTIAL BLOCK - TYPE A
PROJECT GALLERY
MASTERPLAN
MASTERPLAN
THE PROJECT FLOW
THE PROJECT FLOW
MASTERPLAN
MASTERPLAN
BIRD VIEW ON THE PROJECT
BIRD VIEW ON THE PROJECT
SECTION
SECTION
TYPICAL LAYOUT OF THE RESIDENTIAL BLOCK
TYPICAL LAYOUT OF THE RESIDENTIAL BLOCK
TYPICAL LAYOUT OF THE ARTIST HOUSES
TYPICAL LAYOUT OF THE ARTIST HOUSES
BIRD VIEW ON THE MOCK-UP
BIRD VIEW ON THE MOCK-UP
TYPICAL LAYOUT OF THE RESIDENTIAL BLOCK
TYPICAL LAYOUT OF THE RESIDENTIAL BLOCK
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